WHAT IS PERSONAL INFORMATION?
"Personal information" means any information that we collect, use or disclose about our customers, and which may include your name, address, telephone number, email address, personal identification information (e.g., driver’s license number, passport number, or other similar personal identification information), credit card information, insurance policy, service and billing records, or other personal information.
WE ARE ACCOUNTABLE FOR THE PERSONAL INFORMATION THAT WE COLLECT AND USE
We are responsible for maintaining the privacy and confidentiality of the personal information that we collect and use under applicable personal information protection laws.
Our Privacy Officer is responsible for the management of our privacy program and ensuring compliance with legislation. Questions about this Policy or concerns about how your personal information has been managed by our company can be directed to our Privacy Officer at
WHEN WE WILL SEEK YOUR CONSENT
Whether you provide us with your personal information is always your choice. We will collect, use and disclose your personal information only with your knowledge and consent, except where we are required or permitted by personal information protection laws to do so without your consent.
Your consent may be express or implied. In some situations, consent may be implied, such as when you voluntarily provide information to us in circumstances where the purposes for which you are providing the information would be obvious to a reasonable person.
Your consent may also be withdrawn with reasonable notice, subject to legal or contractual restrictions. However, if we need your personal information in order to provide services, withdrawing consent may affect our ability to continue providing such services to you.
PERSONAL INFORMATION WE MAY COLLECT AND WHY
We collect your personal information each time that you:
- open a new account with us or activate a new product or service;
- make an inquiry, request new services, make a change to your account or ask for other product or service support;
- purchase or use our products or services;
- make a warranty inquiry or claim;
- make a complaint or claim in connection with a product or service; and
- respond to our inquiries about your satisfaction with our products or services or your interest in new products or services.
We may also collect information about you from third parties and related companies for the purposes of determining your eligibility for certain products and services (e.g., telecommunications carriers including Fido, credit reporting agencies, your credit card company or other payment agencies).
Some of our retail locations are equipped with surveillance equipment to protect and safeguard property and persons. We may also collect video surveillance images of you when visiting these sites.
To protect your privacy, we limit the amount of personal information that we collect about our customers to the information that we reasonably require in the circumstances.
HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for the purposes of providing products and services to our customers. We may use your information:
- to establish your identity and to be able to communicate with you about the services and products that we provide to you;
- to activate or provide services or products to you;
- to respond to your inquiries or complaints about services or products;
- to process payments and to collect overdue accounts;
- to evaluate your eligibility to receive certain products or services, including conducting credit checks to assess your credit worthiness and eligibility;
- for warranty purposes;
- for customer satisfaction and marketing programs;
- to recommend to you our products and services or those of other third parties;
- to evaluate and improve our products and services and operations;
- to satisfy legal and regulatory requirements;
- to help us manage and develop our business and operations; and
- for the other purposes described in this Policy.
We will seek your consent before using your information for other purposes, unless we are permitted or required by law to do so without your consent.
We may communicate with you in different ways, including telephone, email or text, using the contact information that you have provided. From time to time, we may send advertising materials to you about Fido products or services using these methods. However, if you do not want to receive these communications, you may opt out at any time.
HOW WE LIMIT THE USE AND DISCLOSURE OF PERSONAL INFORMATION
We may disclose some of your personal information for the purposes and in the circumstances described above. Information may be shared with our employees, related companies, service providers, suppliers and authorized agents as reasonable and necessary for these purposes.
From time to time, we may share information with third parties for research, quality control or business planning purposes. However, such information will only be shared on condition that its confidentiality is appropriately maintained by such third parties.
We may also disclose personal information to third parties if we are permitted or required to do so by law, for example, by court order, or for the collection of overdue accounts, or for the purposes of a corporate sale, acquisition, merger or re-organization.
We do not share personal information for purposes unrelated to our business operations. We do not sell personal information.
REVIEW OF ANONYMOUS DATA FROM GOOGLE ANALYTICS
We are committed to ensuring that our website contains content that is valuable and useful to our customers and potential customers who visit. To assist us in this, we have implemented the Google Analytics demographics and interest reporting features on our website. Google Analytics is an informational tool offered by Google Inc. that generates and analyzes information about a website’s traffic. Google Analytics uses “cookies” stored on your computer to help analyze how users use our website.
These tools allow us to review anonymous data regarding the gender, age and interests of website visitors and adapt our website content to better reflect their needs. Although this information is collected through your Google ad settings, it is not provided to us in a personally-identifiable format. Google will provide us with reports containing aggregated or anonymized information that allows us to evaluate the use of our website. This means we cannot identify what information is about you, and we will not try to figure it out.
HOW WE PROTECT YOUR PERSONAL INFORMATION
We protect personal information by ensuring security safeguards appropriate to the sensitivity of the information are in place, including through the use of the following measures:
- Physical (i.e., locked filing cabinets, restricted access, appropriate security measures when disposing of personal information);
- Organizational (i.e., employee training, security clearances, access only on a “need to know” basis); and
- Technological (i.e., passwords, firewalls, data disconnection from the internet, and regular backups).
We may use service providers in the course of managing or processing the personal information that is collected through this website or our other operations. Service providers will only be provided with access to personal information as necessary to carry out their responsibilities. Some of these service providers may be located outside of Canada, and it is therefore possible that some personal information is stored outside of Canada. The personal information protection laws in these other jurisdictions may differ from the laws of Canada.
We will retain your personal information for as long as necessary to fulfil the purpose for which it was collected.
HOW TO ACCESS YOUR PERSONAL INFORMATION
You may at any time ask us to provide you with the personal information that we have collected about you by contacting our Privacy Officer. Upon receiving such a request, we will within a reasonable time tell you what personal information we have collected and how it is being used. However, we reserve the right to withhold information that we are permitted or required to withhold under applicable personal information protection laws.
THE ACCURACY AND COMPLETENESS OF YOUR PERSONAL INFORMATION
We make reasonable efforts to ensure that the personal information that we collect is as accurate, complete and as current as reasonably possible. Sometimes, we rely on our customers to ensure that certain information is accurate and up-to-date, such as your contact information. From time to time we may contact you to ensure that your information remains accurate and up-to-date.
If you believe that any of the information we hold about you is inaccurate, please tell us. We will promptly investigate your request, determine if it is appropriate to make any changes and respond accordingly. If you require access to your personal information or have any concerns about this Policy, please contact our Privacy Officer by e-mail at
APPLICATION OF THIS POLICY
This Policy applies only to Pepper Wireless’s operations and to the operation of this website. While we may provide links to other websites when we believe this may be useful to our customers, we do not guarantee or make any representations about the content or privacy standards of these other websites.